Ads from Display Campaigns
Ads for Social Campaigns
These ads needed to be creative, direct, and resonate with the developer community. I used emotional aesthetics to connect with the audience about hackers and vulnerabilities while providing a solution in the visuals.
These ads range from one-off campaigns to ongoing campaigns. Each visual represented a different demand-gen campaign. These needed to be creative, direct, and resonate with the developer community, C-suite level, and mid-level security and QA teams.
My portfolio encapsulates diverse executions that demonstrate creative thinking, meticulous coordination, and measurable outcomes across organizations.
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My portfolio encapsulates diverse executions that demonstrate creative thinking, meticulous coordination, and measurable outcomes across organizations. —
RFPs for Contracts
Each RFP consisted of a branded look, with bespoke graphics, pricing charts, and explanatory sections to meet the requirements. I helped the Sales team land 2 RFP contracts with the creative layouts.
Sales Enablement
Each one-pager was to help the Sales team to offer a downloadable good to prospects. These were short, concise, and contained product feature information, along with additional resources. The Sales team loved them!
Marketing Infographics
As part of engagement efforts, to accompany webinars, demand-gen campaigns, and marketing websites, downloadable infographics were created for targeted audiences as easy informational takeaways.
eBooks
Each eBook consisted of 12 pages or more, accompanied by bespoke charts, graphics, and checklists. Some I’ve helped write, oversee, or edit. These were also part of ongoing resource campaigns and were intended to aid demand-gen.
Websites
These websites, I’ve had the pleasure of building, helping with frontend GUI graphics, and assisting in layout aesthetics.